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The Importance of UI/UX Design

Building a website might sound like a great idea to showcase your business and your products/services, but the importance of effective user-interface (UI) and user-experience (UX) design is often overlooked. According to recent studies, around 70% of online businesses don’t succeed because of poor usability. For this reason, it’s usually better to outsource your UI/UX …

Building a website might sound like a great idea to showcase your business and your products/services, but the importance of effective user-interface (UI) and user-experience (UX) design is often overlooked. According to recent studies, around 70% of online businesses don’t succeed because of poor usability. For this reason, it’s usually better to outsource your UI/UX design to experts, to ensure that your website development process runs as smoothly as possible. Here are a few reasons why UI/UX design plays such an important role in the success of your website.

1) It Helps Increase User Engagement On Your Website

UI and UX both contribute to the integration of graphic elements in your website, which allows users to easily navigate their way through it. If your website doesn’t engage users from the get go, the chances are that they will abandon it and try a different website to find what they need – which could end up being one of your competitors. Websites that are both visually appealing and easy to navigate are factors that contribute to convincing a user to stay on your website, learn more about your business and potentially purchase a product or enquire about a service. Essentially, more user engagement leads to more potential leads and increases the overall awareness of your brand.

2) It Builds Your Brand

Customers are often drawn to businesses that focus on customer experience. A positive UI/UX experience results in happy, satisfied customers that are more likely to use your product or service again in the future, or recommend it to others. A handy tip is to give the option for users to leave feedback on your website, this way you can see any minor issues from their point of view which will improve your overall services and build customer relationships; all of which form the foundation of a strong brand and a successful business.

3) It Saves You Time & Money

Investing in good website design from the beginning will reduce the need for constant changes or updates in the future, which can become costly and time-consuming. This is another reason why you should trust the experts when it comes to designing and building your website in order to avoid the need for regular changes.

4) Effective UI/UX Design Supports SEO

One of the most important factors in the success of your website is your SEO ranking on Google. You want your business to be in the top rankings when a user searches for a product or service that you offer. An effective UI/UX design includes quick page load speed, mobile responsiveness and a user-friendly URL, all of which contribute to your SEO and your business’s ranking in Google searches.

5) UX Design Increases Conversions

One of the deciding factors that play a role in whether a customer purchases a product from you or a competitor is the UX design of your website. Customers will usually choose the website that was the easiest to navigate, as stats have shown that a well-designed user experience can boost conversion rates up to 400%. Accessibility and usability that are well-optimised can impact a customer’s satisfaction and will increase a user’s willingness to have a look at the products or services being offered. 

Neither user-interface nor user-experience is more important than the other when it comes to a business’s website, but rather that they both go hand-in-hand when it comes to ensuring the functionality and overall appeal of your website to potential customers. To create a well-designed and working website, consider approaching a professional team who can guide you throughout the process.