Mobile apps are not just reserved for big brands. In fact, there has been an increase in the number of small to medium sized.
Mobile apps are not just reserved for big brands. In fact, there has been an increase in the number of small to medium sized businesses having their own mobile apps as part of their overall mobile marketing strategy as many have realised that simply having a mobile-friendly website is not enough. Here are seven reasons why your brand needs a mobile app.
1) Being Visible To Customers At All Times
Did you know that our mind subconsciously records every image or text that we see? While you may not be the particular brand that a person was searching for on their App store, if they come across your (well-designed) app icon, they will remember it and are more likely to download it if it’s a product/service that interests them.
2) It Creates A Direct Marketing Channel
With a mobile app, all of the information that you would like your customers to know is available right at their fingertips – especially for things such as sales and promotions. You can also make use of various features such as booking forms, pricing, user accounts or search features to allow your customers to find exactly what they need and when they need it. Having push notifications brings your brand right in front of users and you can use this feature for reminders when applicable.
3) It Provides Value To Your Customers
Loyalty cards are a great way to build relationships with your customers but let’s face it – how often do people lose them or forget them somewhere? You can shift your entire loyalty programme onto a mobile app where customers can easily keep track of and access their rewards. Happy customers means more potential sales!
4) Apps Build Brand Recognition
A mobile app is just as important as your website but aside from being well-designed and beautifully branded, it needs to have features that your customers will want to encourage them to use it more often, resulting in sales or use of your services. The more that customers engage with your app (and enjoy the experience), the more likely that they will feel inclined to make a purchase.
5) Improves Customer Engagement
Mobile apps can significantly change the way customers communicate with you. Not only can they quickly and easily make bookings for appointments or find information they need, they can reach out to you with questions that you can easily respond to, improving the relationship with customer if they know that their questions will be answered if they have one.
6) Stand Out From The Competition
While more small to medium sized businesses are making use of mobile apps, your competitors in your area may not be – which gives you the upper hand. It gives you the opportunity to impress your customers with a forward-thinking approach!
7) Encourages Customer Loyalty
Consumers are faced with so much advertising from so many different brands on a daily basis that it’s easy for yours to get lost among them. Something as small as connecting with customers through an app will increase their brand loyalty and keep them coming back to you for years to come!
It doesn’t matter how big or small your business is, it can certainly benefit from having a mobile app to build long-lasting relationships with customers. Make sure to always consult with professionals about building your app to ensure that it is functional, well-designed and easy to navigate.