- Mobile App Development
MyCoach
Training is about to get personal. Meet the PT in your pocket.
Date:
April, 2022
Client industry:
Health and Fitness
About MyCoach
MyCoach: PT in Your Pocket is a personal training app designed to provide users with customized fitness plans anytime, anywhere. It offers on-demand workout routines, real-time coaching, and personalized feedback to help users achieve their fitness goals. With video demonstrations, progress tracking, and motivational tips, it transforms your phone into a personal trainer. Whether at home, in the gym, or on the go, MyCoach keeps fitness convenient and accessible.
the challenge
Many people struggle with feelings of inadequacy, worsened by the fitness industry's pressure to "crush it" with extreme transformations. This approach fuels self-doubt and frustration. MyCoach aims to challenge and move away from these toxic, unrealistic ideals.
- Tech Selection Issues: Poor technology choices led to performance issues and hindered scalability, limiting the product's growth and feature enhancements.
- Lack of Marketing Systems: Without marketing systems and analytics tools, the product lacked visibility and effective user acquisition, missing opportunities for targeted marketing.
- User Feedback Mechanism: The absence of a structured feedback system prevented data-driven decisions, hindering improvements based on user needs.
the solution
MyCoach prioritizes authenticity over transformation, offering personalized programs for all fitness levels with clear exercises. It features exclusive challenges, educational resources, and a supportive community, helping users achieve their goals sustainably and on their own terms.
- Boosted Engagement: Optimizing the tech stack improved performance, leading to a 300% increase in active users.
- Streamlined Efficiency: Enhanced features and faster development reduced downtime and enabled frequent updates.
- Feedback Integration: Implementing feedback systems allowed for data-driven improvements, boosting user satisfaction and engagement.
the product
- Personalized Workout Plans: Tailored fitness routines designed to meet individual goals and abilities.
- Video Tutorials: Step-by-step instructional videos to ensure proper form and technique.
- Progress Tracking: Tools to monitor workout performance and fitness improvements over time.
- Real-Time Coaching: Instant feedback and guidance to keep users motivated and on track.
- Exclusive Challenges: Special fitness challenges to push limits and foster healthy competition.
- Educational Content: Expert resources on fitness, nutrition, and well-being to support overall health.
